Color Palate
Typography
Iconography
Components
Our team designed a website for GoRail that clearly communicates the organization's mission and the benefits of freight rail.
Process
The website also includes advanced features such as third-party integrations with Salesforce, Phone2Action by Quorum, and Constant Contact, deep taxonomy mapping, and a customized content editor.
The website's third-party integrations allow GoRail to easily collect and manage data on community leaders' engagement and support for the organization's mission.
The deep taxonomy mapping feature allows the website to be easily navigated by users, making it simple for them to find the information they need. The customized content editor allows GoRail to easily update and manage the website's content, ensuring that it is always up-to-date and relevant.
Results
The new website effectively communicates GoRail's mission and the benefits of freight rail to community leaders. The website's clean and modern design and informative content engage users and encourage them to learn more about the organization. As a result, GoRail has seen an increase in website traffic and engagement from community leaders across the country.
Explainer Video
Our team created an explainer video for GoRail that highlights the importance of freight rail investments in supporting jobs, cleaner skies, and a stronger economy. The video features engaging animation, bold visuals, and easy-to-understand language to clearly communicate the benefits of freight rail.
Creative Manner has been a valuable partner for GoRail in the design, development, and maintenance of the organization's website, marketing collateral, and campaigns.
Collaterals / Campaign Assets
Our team designed and developed a range of marketing collateral for GoRail, including business cards, presentation folders, and social campaign assets. The designs feature clean, modern, and professional aesthetics that align with GoRail's brand. The collateral effectively communicate GoRail's mission and the benefits of freight rail through the use of bold visuals and easy-to-read text.
In addition, we also designed and developed email templates for GoRail's newsletter and advocacy campaigns. The emails were optimized for mobile viewing and include calls-to-action that encourage community leaders to get involved and support GoRail's mission.
Support
We also have been providing necessary strategic IT support and maintenance services to GoRail to keep the website, marketing materials and campaigns up-to-date and aligned with the organization's goals.
Social Campaign
